catchword

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

“People are willing to spend, but they are going to be looking for the value proposition of the experience. Engagement is the catchword.”

From New York Times

"It's just like 'American exceptionalism' or 'Make America Great Again': catchwords for gaining power and connecting with the base."

From Salon

“Finlandization,” in fact, became a catchword during the Cold War for a small nation carefully moderating its security policies so as not to anger a larger, hostile neighbor.

From Washington Times

But a few sentences later, she purported to quote Judge Jackson in a way that used similar catchwords — as having praised “the transformative power of progressive education.”

From New York Times

Asked by a reporter how far he would go, Trudeau replied "Just watch me", which became one of the main catchwords of Canadian politics.

From Reuters