alcohol-free

It also said AGCs were "safe, welcoming, and alcohol-free venues offering low-stake gaming in a highly controlled environment".

Health-conscious consumers have embraced alcohol-free “mocktails,” and weight-loss drugs like Ozempic have curbed users’ thirst for drinks.

"Everybody is a little bit more conscious about their consumption. I think most people still drink alcohol, but they do it more consciously and have alcohol-free beverages in between."

Stefan Kreisz still sees the culture of German beer as resilient, and nowadays his company promotes its alcohol-free beer at sporting events, as a natural alternative to energy drinks.

"It's a slight shift, he said, I guess we sell 150 to 500 litres of normal beer at night, compared to maybe 20 litres of alcohol-free beer. So there's still a huge gap between those two."