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The widening pool of media channels and platforms also means that advertisers have to battle harder for consumers’ attention than ever before, he said.

Wright gives the example of a "hyper-niche" program about pollen counts in a specific city, heard by a few dozen people that can attract antihistamine advertisers.

With investors and advertisers, Liz Reid, the head of Google Search, argues business is great.

The council had clout with advertisers, which put pressure on network programmers to minimize shows that would raise the group’s ire and threats of boycotts.

The familiar faces of the entertainment industry, meanwhile, appeal to advertisers desperate to get a piece of consumers’ increasingly divided attention.