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But, if there’s one thing you take away from this article and the accompanying recipe, let it be the habit of boiling your Swiss chard.

But changing recipes can still be tough, especially in large volumes.

The bag’s front trumpets the lack of artificial flavors and dyes; the back describes Herman Lay’s original chip recipe, which PepsiCo says is still in use but has evolved over more than 80 years.

That is a recipe for shareholders to be whipsawed as sentiment changes among investors.