branding

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Rebranding can risk alienating supporters who think the change is unnecessary, said David Aaker, vice chair of the national branding and marketing firm Prophet.

From Seattle Times • May 7, 2024

Rebranding as the Carolina Royal Ravens, they will now be based in Charlotte, North Carolina.

From BBC • Sep. 6, 2023

Rebranding the name, she adds, is “to make clear it has to do with art, to differentiate it from the highly Google-able PST” used to denote time zones.

From Los Angeles Times • May 9, 2023

The board forged on, creating a Mascot Selection and Rebranding Committee of 42 teachers, alumni and students, including Ms. Davis, chosen from 140 applications.

From New York Times • Jun. 30, 2021

Rebranding the franchise would include securing numerous trademarks, designing new logos and uniforms and replacing everything from stadium signage to paper tickets.

From Washington Post • Jul. 6, 2020