promoter

Boxxer promoter Ben Shalom described Hennessy as "a natural star who brings charisma, excitement and real fighting talent" as she prepares to step up to world level in the next 18 months.

"They have a transfer market value of £1.4bn, ours is £170m. If you were a boxing promoter, you wouldn't put us together. It wouldn't be allowed."

With AI beginning to look as if it has reached a deployment plateau — if not a lessening of hype — high-tech promoters and investors are on the hunt for the next big thing.

Khan headlined shows from Las Vegas to Madison Square Garden, fought under every major promoter and became one of a handful of British boxers to truly cross into the mainstream.

He recalled a festival in San Bernardino where the promoter told the group that they wouldn’t get paid if they identified themselves as the Headhunters.