personalization

“Hims & Hers Health, Inc. has failed to adhere to the law which prohibits mass sales of compounded drugs under the false guise of ‘personalization’ and are disseminating deceptive marketing that put patient safety at risk,” Novo Nordisk said in a statement.

“We’re doing even more personalization in this mode, where we get to personalize based on brands and styles,” Srinivasan said.

Potential future clinical applications may include risk detection and personalization of treatments based on an individual's genetic predispositions to rhythm impairments and childhood reading/language impairments.

Accessorizing provides an effect similar to personalization or customization, like West and Trecartin mentioned.

I love stuff, especially stuff that feels like it might add an element of personalization in a society that so often subscribes to materialistic monoculture.