mystique

In the same way KFC benefited from the mystique around its “11 herbs and spices,” the unknown recipe of Cane’s Sauce is part of the hype.

"The mystique was in the lyrics. It was in the sound. It was in the way that everything was just a little darker."

The railroad tunnel in which John Doe #135 was found had spooky graffiti and a dark mystique, the kind of place kids dared each other to walk through at night.

“He captured the mystique and magic of California, carrying it around the world and across generations.”

Adding to the mystique is a painterly palette of primary colors.