martyrdom

But amidst this massive effort to manipulate his image into martyrdom, the biggest voices on the right are exploiting Kirk’s death for their own agenda.

"This is now where his martyrdom was established," he said, reflecting on his school.

“No, man, there’s going to be millions of bold voices raised up out of the sacrifice and martyrdom of Charlie Kirk.”

Since the “Reputation” era, Swift has made martyrdom into a billion-dollar industry, a smart move further aided by her public enemy, Scooter Braun, purchasing her master recordings in 2019.

Nobody was sure what they were up to - until the surveillance revealed the men recording "martyrdom" videos envisaging their own deaths mid-air.