interactive

“No provider or user of an interactive computer service,” it says, “shall be treated as the publisher or speaker of any information provided by another information content provider.”

Hull’s name is well-known among those who follow what is the still-emerging niche of so-called immersive entertainment, media that, broadly speaking, asks participants to take on an interactive role.

From AI-native studios to interactive platforms, a new generation of storytellers is challenging Hollywood’s role as the center of the entertainment universe.

Last month, the company that oversees Canvas, a learning management system popular in California schools and universities, said it would add “interactive conversations in a ChatGPT-like environment” into its software.

It was fitted out extravagantly, with a large interactive screen and an £8,000 sofa, staff say.