guild

"Any talent agency that engages in this should be boycotted by all guilds," said Lyonne, who is currently working with "ethical AI" to create a feature film that stars real actors.

Its roots lie in the medieval stonemasons' guilds, and members still meet in "lodges" to carry out secretive initiation rituals and ceremonies based on allegories such as the building of King Solomon's Temple.

He is chair of the guild’s theatrical creative rights committee and its artificial intelligence committee.

The actor's guild Saga has been at the forefront of pushing for legal changes to prevent similar situations.

Groups such as performers guild SAG-AFTRA are pushing for more state and federal protections against deepfakes.