gimmicky

He thinks many of the supermarket products advertising their protein content are "gimmicky" and warns they might not be as good for you as advertised.

Cake Life Bake Shop 4/20 Munchie Box There’s nothing gimmicky about this wildly delicious 4/20 munchie box from Cake Life Bake Shop—the same Philadelphia bakery that’s crafted not one but two birthday cakes for Beyoncé.

“There have been gimmicky things in the past. I ask them to trust us and look and see where we go from here.”

“There’s a lot of gimmicky air purification systems out there, but for the purposes of particulate matter coming from smoke, any fan and filter will work,” said Luke Montrose, assistant professor of Environmental and Radiological Health Sciences at Colorado State University.

The film was shot on souped-up iPhones, which would initially seem gimmicky if Boyle hadn’t shot parts of the “28 Days Later” on handheld digital video camcorders.