forbidden fruit

Prof Przybylski is concerned about arguments for limiting devices or even banning them - and believes that the more rigidly screen time is policed, the more of a "forbidden fruit" it could become.

Apprehensive Adam looks upon her with a head-scratching degree of uneasy anticipation, an apple clutched low in his hand, deferring to the forbidden fruit confidently raised in hers.

It may be that the thought of breaking up with the offending food turns it into forbidden fruit, which makes you want it even more.

This may be due to a "forbidden fruit" effect, which could make potentially aversive material more tempting to viewers.

Many biblical scholars assert Eve tempted Adam with the forbidden fruit on a Friday.