hard sell

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

But she says that the idea was initially a hard sell.

From BBC

The hard sell for the beach club started as soon as I booked the cruise in mid-January.

From The Wall Street Journal

The project always had been a hard sell, given the recent history between the US and Serbia.

From BBC

That is a hard sell and most would seem to accept this as a VAR red card.

From BBC

It was a hard sell for then-President Lyndon Johnson, who had to convince Americans that their money was still worth something even if it was essentially worthless as metal.

From The Wall Street Journal