choosy

As China’s economic growth has slowed in recent years, consumers have become choosier about their spending.

“There’s so much uncertainty on inflation, on tariffs, but what I would tell you is consumers are being choosy, but they’re choosing E.l.f.”

In such an environment, companies are becoming choosier—and both experienced white-collar workers and new college graduates seeking their first jobs are getting squeezed.

Meanwhile, the spreading use of Ozempic is making it easier for millions of people to control their appetites and be choosier about what they consume.

It’s what he describes as the new norm — being “tip choosy.”