brand name

But it has finally responded favorably, to a 100% tariff on brand name and patented drugs.

The company operates under two brand names, Claire's and Icing, and is owned by a group of firms, including investment giant Elliott Management.

Paramount is also the home of several iconic but aging cable brand names, including MTV, Nickelodeon and Comedy Central.

The firm operates under two brand names, Claire's and Icing, and is the latest casualty of consumers shifting away from physical stores.

"It is a fundamental risk. Businesses don't want packaging with their brand name on it to be littering the streets and our oceans," said Mr Opsomer.