advertising

Today's top streamers can make big money from their channels through advertising, brand deals, and subscriptions.

From October 2025, foods that are high in fat or sugar will not be able to be advertised on television before 9pm, or in paid online advertising.

Some food and drink brands are already creating advertising that doesn't feature their products, both on TV and on social media, irrespective of any ban.

Brands that make unhealthy foods will be able to get round the government's junk food advertising ban if their adverts don't show products that break the rules.

Vic Banham, who runs the TikTok marketing agency Antler Social, says some of this may not even count as advertising.