advertiser

As of this post, there have been no reports of advertiser pullouts or formal network statements beyond the on-air apology.

It’s the last genre to deliver sizable ratings for advertisers who will pay a premium for audiences who see their commercials live.

The second episode scored 1.56 million viewers on Comedy Central, making it the highest rated episode since 2018, with nearly all of them in the 18 to 49 age group coveted by advertisers.

The stations received half the commercial time while Allen sold the rest to national advertisers from his kitchen table.

“This makes a lot of sense given how advertisers view both formats,” Wang said.