advert

So too did going to a dealership whose advert he "heard 10 to 15 times every day" on the radio at work.

Even before the furore over the advert, "the brand was on a steady road to nowhere", argues Matthias Schmidt, founder of industry intelligence firm Schmidt Automotive Research.

Some posted on Instagram concerns that clubs could suffer as social media videos of their night act as free adverts, while others welcomed the move as "partying with privacy".

Brands that make unhealthy foods will be able to get round the government's junk food advertising ban if their adverts don't show products that break the rules.

The government says the legislation, which applies to both paid online adverts and TV adverts shown before 21:00, is designed to curb childhood obesity.