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Facebook owner Meta has been accused of allowing misleading companies to "run rampant" on its platforms, as dozens of people say they have fallen victim to sellers using AI-generated adverts.

New adverts, reminiscent of the "Tell Sid" campaign of the 1980s, which encouraged people to invest in the newly privatised British Gas.

Whether you're excited for the seasonal sales or absolutely dreading them, it's hard to miss the countless emails and social media adverts on Black Friday deals.

In the three days it took Leah to get back her business account back the scammers had run hundreds of pounds of adverts paid for by her.

After seeing the adverts, Mr Rushe contacted the scammers by mobile phone.