tongue-in-cheek

Now that he owns both, Libow has declared himself, tongue-in-cheek, the “King of Storybook,” and said he intends to protect the property and be a spokesperson for the style.

The flier was tongue-in-cheek: “Everything must go! Including me!”

“The producer’s idea was to have a tongue-in-cheek kind of approach to it,” said Macfarlane Moleli, a journalist with the TV show Carte Blanche.

The German company that made the furniture hoist used in the Louvre heist has been taking advantage of the scandal to promote the device, posting tongue-in-cheek adverts about the quality of its equipment.

She was nominated for her third album, "Euro-Country", featuring the Irish language and tongue-in-cheek lyrics.