spot announcement

The villagers heard more about the inoculations at Mass: el se�or cura read a "spot" announcement written for him by Agudelo, saying the inoculations were a good thing.

This folderol, tried over a few stations, was so successful that Chateau Martin upped its spot announcement budget from $100 to $3,500 a week, introduced the imperishable jingles with which Gaston now assaults the ether.