kawaii

The marketing is often notably twee, heavy on cartoon fonts and rainbow colors, the most kawaii of all the yeasted brews.

From Seattle Times ● Feb. 8, 2023

Although Hello Kitty typifies the Japanese culture of "kawaii" or cuteness, the company has said that she is a British schoolgirl called Kitty White who lives just outside London.

From BBC ● Jun. 30, 2022

After years of gritty, military shooters filled with macho spec-ops nobodies, Overwatch stormed on to the online gaming scene in 2016 like a giant kawaii robot bunny wielding a hot pink grenade launcher.

From The Guardian ● Sep. 19, 2019

Some scholars consider her the No. 1 representation of kawaii — a kind of cuteness and vulnerability that has seeped into many aspects of popular culture in Japan and elsewhere.

From Los Angeles Times ● Oct. 25, 2014

It is called kawaii in the Feejee islands.

From The Commercial Products of the Vegetable Kingdom Considered in Their Various Uses to Man and in Their Relation to the Arts and Manufactures; Forming a Practical Treatise & Handbook of Reference for the Colonist, Manufacturer, Merchant, and Consumer, on the Cultivation, Preparation for Shipment, and Commercial Value, &c. of the Various Substances Obtained From Trees and Plants, Entering into the Husbandry of Tropical and Sub-tropical Regions, &c. by Simmonds, P. L.