shapewear

Butts are big business: Products and services including glute-focused workouts, padding-and-lifting shapewear, and athleisure pants with built-in wedgies have proliferated, and butt augmentation is among the fastest-growing subsets of cosmetic surgery.

Some of us have top-surgery scars, and others wear binders or shapewear.

But face shapewear has split the internet.

Now US celebrity and influencer Kim Kardashian is attempting to profit from the extreme bedtime rituals trend - by launching shapewear for your face from her brand Skims.

This month, Kingsbarn Realty Capital, a Las Vegas firm that caters to private investors, paid $105 million for Vine Street Tower in Hollywood that is fully leased by Skims Body Inc., a shapewear and clothing brand co-founded by Kim Kardashian.