shapewear

Kardashian’s celebrity shapewear brand raked in $330 million in venture capital funding last year, the second-highest among L.A.-area companies.

The brand debuted in 2019 with a line of shapewear and has since broadened its range to include loungewear and other fashion categories.

Hours before Jenner’s birthday bash, second-eldest daughter and shapewear mogul Kim Kardashian announced a bump on her years-long journey to become an attorney.

Butts are big business: Products and services including glute-focused workouts, padding-and-lifting shapewear, and athleisure pants with built-in wedgies have proliferated, and butt augmentation is among the fastest-growing subsets of cosmetic surgery.

Some of us have top-surgery scars, and others wear binders or shapewear.