Thesaurus / scatter

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For as much as advertisers may gripe about the calendar-year upfront rate increases, “I think scatter will be even worse,” said a third agency executive.
Between networks’ mixed-up programming schedules and NFL and college football games being rescheduled, TV advertisers are increasingly looking to the scatter market as a more flexible buying option in the fourth quarter.
Advertisers turning to the scatter market to adapt to an unstable TV landscape is one reason for the expected pricing surge, but it’s not the only one.
As a result, advertisers are turning to TV’s scatter market, where networks sell the inventory left unclaimed by upfront advertisers, as a way to adapt to the unstable TV landscape.
“Any of those scatter buyers that are chasing really specific spots, there is tightness,” Morgan said.
Scatter like decoys, fortune hunters and outcasts that have placed yourselves between noble and commoner!
LUCKY PEHRAUGUST STRINDBERG
Scatter tiny lumps of butter all around, season again, and bake a light brown in a quick oven.
COOKERY FOR LITTLE GIRLSOLIVE HYDE FOSTER
Scatter, now, and I will be on the top-gallant forecastle in a few minutes.
OUTWARD BOUNDOLIVER OPTIC
"Scatter out, boys, and round up Creviss," shouted Billy Sudden.
TED STRONG'S MOTOR CAREDWARD C. TAYLOR
Scatter the fires at once and extinguish the blazing brands.

WORDS RELATED TO SCATTER

Roget's 21st Century Thesaurus, Third Edition Copyright © 2013 by the Philip Lief Group.