ruthless

While an extreme example, the recent Kraft-Heinz review is emblematic of how ruthless advertisers are prepared to be in pursuit of cost efficiencies needed to maintain margins on media.

After the war, Kuwait demanded that Saddam Hussein — known as a ruthless tyrant who had gassed his own people — pay back his war debt.

His stories were constructed with ruthless narrative efficiency.

To be fair, he might not have known that Pinochet was a ruthless dictator.

Her remarks on the Israeli-Palestinian conflict have drawn some ruthless criticism from Jews around the world.

So it continues to make local authorities and their ruthless cronies uneasy.

I was not prepared for the staggered, ruthless falling apart of one of the people I love most in the world.

This demand was made with scornful seriousness; with a ruthless application to the feelings of a son.

In the procession I should feel the crushing feet, the clashing discords, the ruthless hands and stifling breath.

This ruthless destruction of the forest brings down upon Calendau the anger of his lady; he has dishonored the noble mountain.

There was not one nook or cranny into which that ruthless self-knowledge could not throw its cruel glare.

The little camp had ceased to exist; the great, ruthless, calm forest had reclaimed its own.