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Media companies big and small have been on the hunt for direct consumer revenue as the Facebook-infused traffic era and “pivot to video” came to a close.
‘THERE’S NO ANTAGONIST’: NEWS OUTLETS MULL THE POSSIBLE END OF THEIR EDITORIAL AND BUSINESS-SIDE ‘TRUMP BUMP’ BONANZASTEVEN PERLBERGAUGUST 10, 2020DIGIDAY
Morning Brew expects to generate $20 million in revenue for 2020.
‘LET THE BUYERS KNOW YOU EXIST’: HOW MORNING BREW PLANS TO GROW BRAND AD DOLLARS FROM ITS BASE OF DIRECT RESPONSEMAX WILLENSAUGUST 5, 2020DIGIDAY
Marie Claire generated as much revenue from e-commerce in the first seven months of 2020 than for all of 2019, she said.
‘NO BRAINER’: MARIE CLAIRE LAUNCHES SAMPLING BUSINESS TO BOOST REVENUE AND DATA PRACTICELUCINDA SOUTHERNAUGUST 3, 2020DIGIDAY
The news and politics publisher Salon is likely to close out June and July with its revenues up year over year for both months, thanks to weeks of sustained highs in CPMs for its site inventory and RPM for its pages.
‘THE SKY HASN’T FALLEN’: PUBLISHERS’ PROGRAMMATIC REVENUES VAULT BACK UP IN JUNE AND JULYMAX WILLENSJULY 30, 2020DIGIDAY
In 2019, annual revenue grew by 50%, so far this year ad revenue has grown by over 30% compared with the first six months of last year, the company said.
INVESTMENTS IN JOURNALISM, ALGORITHMS HAS AXEL SPRINGER’S FIVE-YEAR-OLD AGGREGATOR APP UPDAY UP OVER 30% IN AD REVENUELUCINDA SOUTHERNJULY 30, 2020DIGIDAY
These streaming channels are unlikely to rival the networks’ linear channels’ revenue anytime soon.
TV NETWORKS BEGIN TO SIGNAL WILLINGNESS TO PRIORITIZE STREAMING OVER LINEARTIM PETERSONJULY 29, 2020DIGIDAY
While things look promising from a revenue standpoint, this year’s school shopping season stands out in another grim way.
PUBLISHERS PREP FOR BACK-TO- SCHOOL BUMP AS TRADITIONAL SHOPPING MODELS AND ITEMS SHIFT DUE TO UNCERTAIN RETURN THIS FALLMAX WILLENSJULY 29, 2020DIGIDAY
The company disclosed its revenue was down 7% in the first quarter of this year and advertising slumped 42% in April alone.
‘JUST WAITING FOR THE KNOCKOUT BLOW’: U.K. GOVERNMENT’S JUNK FOOD AD BAN YET ANOTHER HIT FOR ALREADY BATTERED PUBLISHERSLARA O'REILLYJULY 28, 2020DIGIDAY
It’s a problem that could be stunting revenue for many unsuspecting publishers.
WTF ARE SHADOW BLOCKLISTS AND HOW THEY CAN TAKE A BITE OUT OF PUBLISHER REVENUESEB JOSEPHJULY 24, 2020DIGIDAY
Publishers are trying to wring more revenue out of their podcasts.
‘KEEP THE MEDIUM PREMIUM’: PODCASTER CREATORS MULL RAISING THEIR AD LOADS WHILE PRESERVING HIGH LISTENER ENGAGEMENTMAX WILLENSJULY 24, 2020DIGIDAY

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