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The TV networks’ pitches, however, were buoyed by their respective streaming platforms.
HOW THE FUTURE OF TV AND STREAMING HAS – AND HASN’T – BEEN RESHAPED SO FAR BY 2020TIM PETERSONSEPTEMBER 16, 2020DIGIDAY
To that end, the company is aiming its pitch at agencies that will then identify particular clients to advertise on the service.
WARNERMEDIA EYES SPRING DEBUT FOR HBO MAX’S AD-SUPPORTED TIERTIM PETERSONSEPTEMBER 10, 2020DIGIDAY
The proposition and pitch describe a more comprehensive and brand-conscious “omnichannel” marketing platform that can tie online and offline performance data together.
INMARKET BUYS NINTHDECIMAL TO COMPETE WITH FOURSQUARE MORE EFFECTIVELYGREG STERLINGSEPTEMBER 9, 2020SEARCH ENGINE LAND
Also, we don’t really have the resources it takes to go on a six-month pitch process being run by a pitch consultant from a spreadsheet.
‘WE DON’T HAVE THE BURDEN OF TRADITIONAL MEDIA’: CONFESSIONS OF AN UPSTART AGENCY HOLDING GROUP MDSEB JOSEPHSEPTEMBER 7, 2020DIGIDAY
If a pitch is focused on obscure technology, instead of what that technology accomplishes, it’s a red flag.
HBO’S NEW SEX CULT DOC HAS BIG LESSONS FOR INVESTORSDZANEMORRISSEPTEMBER 2, 2020FORTUNE
The advertiser had asked agencies on the pitch to agree to its 120-day payment terms, for example.
‘IT’S MORE TRANSFORMATIONAL’: FOR THE THIRD TIME IN FIVE YEARS, ADVERTISERS WILL LAUNCH A MEDIAPALOOZA OF ACCOUNT REVIEWSSEB JOSEPHSEPTEMBER 2, 2020DIGIDAY
In their upfront pitches this year, Disney and ViacomCBS have seized on advertisers’ years-long call for better control off how often an individual viewer is shown a brand’s ad across the companies’ streaming properties.
‘NO WAY TO PROPERLY MANAGE FREQUENCY ON TWO AD SERVERS’: THE AD TECH HITCH IN DISNEY’S AND VIACOMCBS’S STREAMING UPFRONT PITCHESTIM PETERSONAUGUST 27, 2020DIGIDAY
We did lead the way in the pitch and negotiating because we had the decades of relationships with the networks.
I WANT MY DTC TV? SHOPIFY DEBUTS REALITY TV SHOWTIM PETERSONAUGUST 18, 2020DIGIDAY
TikTok has also been encouraging publishers to spend money on its platform and has been taking pitches on how it can work more collaboratively on campaigns, according to one source that heard the pitch in the past several weeks.
‘A STAMP OF LEGITIMACY’: TIKTOK TURNS UP ITS BRANDED CONTENT SPENDING AND PROFILE WITH PUBLISHERSMAX WILLENSJULY 31, 2020DIGIDAY
He has to make all the intervals between pitches sound correct.
SCIENCE ISN’T JUST FOR SCIENTISTSSILKE SCHMIDTMARCH 5, 2020SCIENCE NEWS FOR STUDENTS
SYNONYM OF THE DAYAPRIL 23, 2021
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WORDS RELATED TO PITCH

Roget's 21st Century Thesaurus, Third Edition Copyright © 2013 by the Philip Lief Group.

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versaladjective | [vur-suhl ]SEE DEFINITION
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