nontraditional

“Grants — maybe $200 million … 10% of the whole thing. So, we need markets. We need some sort of way to pay for this stuff and in a nontraditional way.”

And it is in keeping with their principles of activism, which are creative, tech-savvy, a touch punk rock and deeply nontraditional.

Which is another way of saying mother and daughter Zimiga are real finds, true-to-themselves keepers of a heartland tradition, and fresh faces getting to tell that story in a nontraditional form.

In late 2024 the Dave’s founders decided to expand into even more countries and “nontraditional” spaces such as airports and food courts.

“Educators, we need to kind of step it up and engage them in nontraditional ways,” he said.