market research

[mahr-kit-ree-surch, -ri-surch] / ˈmɑr kɪtˈri sɜrtʃ, -rɪˈsɜrtʃ /

NOUN

consumer research

Synonyms

WEAK

census inquiry market survey opinion research poll public opinion research statistical study

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

“China’s trade policy is basically set on maximizing its global export market share,” said Logan Wright, head of China market research at Rhodium Group.

From The Wall Street Journal

Those efforts saved money that would have been used to pay for human voice talent and hire a traditional market research firm, Serrano said.

From The Wall Street Journal

It means that employees learn AI model evaluation alongside customer relations and master algorithmic bias detection alongside market research.

From The Wall Street Journal

According to market research firm Counterpoint Research, the sector saw a surge in the first half of 2025, driven by demand for Meta's devices and the launch of similar products by smaller brands.

From BBC

Their executives insisted they would never cannibalize sales outside China by exporting from those joint ventures, recalls Michael Dunne of market research and advisory Dunne Insights.

From The Wall Street Journal