market research

NOUN

consumer research

Synonyms

WEAK

census inquiry market survey opinion research poll public opinion research statistical study

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

About half of all travelers purchase flights or hotels through an app, either exclusively or in combination with a web search, according to 2024 data from travel market research firm Phocuswright.

From The Wall Street Journal • Apr. 29, 2026

The answer was not market research for higher education software.

From BBC • Apr. 29, 2026

More than 70% of Chinese firms operating in South East Asia plan further expansion, according to market research firm Euromonitor International.

From BBC • Apr. 21, 2026

That shift is already large enough to show up in market research.

From Barron's • Apr. 11, 2026

“Oh, I was in market research, to begin with,” he says diffidently.

From "The Handmaid's Tale" by Margaret Atwood