market research

NOUN

consumer research

Synonyms

WEAK

census inquiry market survey opinion research poll public opinion research statistical study

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

That shift is already large enough to show up in market research.

From Barron's • Apr. 11, 2026

“These verdicts mark an unsurprising breaking point. Negative sentiment toward social media has been building for years, and now it’s finally boiled over,” said Mike Proulx, a director at Forrester, a market research company.

From Los Angeles Times • Mar. 28, 2026

Aiming to tap the potential of AI, 96% of software engineering organizations surveyed by market research and IT consulting firm Gartner offer the use of AI tools to their developers.

From The Wall Street Journal • Mar. 23, 2026

And radio stations will play only a small number of songs that have been proven by market research to appeal—immediately and overwhelmingly—to their audience.

From "Blink" by Malcolm Gladwell