market research

NOUN

consumer research

Synonyms

WEAK

census inquiry market survey opinion research poll public opinion research statistical study

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Target has also invested in a “synthetic audience,” a growing trend in market research, comprised of digital profiles built from in-depth interviews with real people.

From The Wall Street Journal

Over 40% of businesses’ AI agent projects will be canceled by the end of 2027 because of escalating costs, unclear business value or inadequate risk controls, according to market research and IT consulting firm Gartner.

From The Wall Street Journal

Opening night audiences gave “Hoppers” an average grade of A, according to market research firm CinemaScore.

From The Wall Street Journal

AI startup Simile offers ‘agentic twins’ modeled on real people to provide answers for polling and market research.

From The Wall Street Journal

AI agents can now be used to predict and simulate human behavior—a capability that startup Simile is tapping to help large companies like CVS Health and Gallup replace people for polling and market research.

From The Wall Street Journal