market research

Despite some consumers' wariness, battery technology has noticeably improved in recent years, says Max Reid, head of battery costs at market research firm CRU.

“It closed the chapter on all the craziness of the past few years,” said Amanda, who is 32, works in market research sales and has a master’s degree.

Specialized agencies and market research firms like NinetyEight, named for its founders’ year of birth, are popping up, raising money and expanding.

"The real question has always been whether the algorithm would come with the sale, and it looks like it sort of will," said Kelsey Chickering, an analyst at market research company Forrester.

Not to mention that sales of raw milk — another beverage that Kennedy is a vocal proponent of — increased 20 to 65 percent since last year, according to the market research firm NielsenIQ.