market research

NOUN

consumer research

Synonyms

WEAK

census inquiry market survey opinion research poll public opinion research statistical study

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

That shift is already large enough to show up in market research.

From Barron's • Apr. 11, 2026

PetTV is available to paid subscribers of Tencent Video, which said its market research found that 66 per cent of dog owners leave the television on for their pets when they are out.

From Barron's • Apr. 3, 2026

“These verdicts mark an unsurprising breaking point. Negative sentiment toward social media has been building for years, and now it’s finally boiled over,” said Mike Proulx, a director at Forrester, a market research company.

From Los Angeles Times • Mar. 28, 2026

Target has also invested in a “synthetic audience,” a growing trend in market research, comprised of digital profiles built from in-depth interviews with real people.

From The Wall Street Journal • Mar. 16, 2026

Coca-Cola executives next did a flurry of additional market research projects.

From "Blink" by Malcolm Gladwell