logography

But in 1753 he was eagerly engaged in having several of his improvements incorporated in a new press, and more than twenty years after was actively interested in John Walter’s scheme of “logography.”

All the beauty, dignity, and glory of English logography seem to be his: he marshals an array of adjectives and phrases which seem all of the blood royal of our munificent mother tongue.

Something akin to stereotyping is another method of printing, called logography, invented by John Walter of the London Times, in 1783, and for which he took out a patent.