lake of fire and brimstone

By denouncing a candidate as formidable as Stone, people will show one another that they do not wish for themselves or their famillies to be cast alive into a lake of fire and brimstone—even on the pain of an impeached, amoral Trump having to run against a candidate who supports single-payer health care!

That "great gulf" was as the Valley of Hell; its rocky sides, yellow with sulphurous flames—how glistening and slippery they looked!—told of a "lake of fire and brimstone" seething and boiling below; those yawning caverns which were disclosed as the smoke drifted away, were the abodes of despair, and the winds that moaned and shrieked around were the wailings of the lost; while the pillar of cloud which is always rising from beneath, which "ceases not day nor night," was as "the smoke of torment," forever ascending.

They are ashamed of the lake of fire and brimstone.

"And the Devil was cast into the lake of fire and brimstone where the beast and the false prophet are, and shall be tormented day and night forever."

If the Devil is a personification, so is hell and the lake of fire and brimstone.