kawaii

As kawaii culture went mainstream, JapanLA grew into a 5,000-square-foot retail space on La Brea Avenue with more than 20 employees.

From Los Angeles Times ● Sep. 4, 2026

“I have friends who are big fashion heads who don’t care about kawaii culture at all,” Ms. Miah, 28, said.

From New York Times ● Oct. 16, 2023

The marketing is often notably twee, heavy on cartoon fonts and rainbow colors, the most kawaii of all the yeasted brews.

From Seattle Times ● Feb. 8, 2023

Although Hello Kitty typifies the Japanese culture of "kawaii" or cuteness, the company has said that she is a British schoolgirl called Kitty White who lives just outside London.

From BBC ● Jun. 30, 2022

It is called kawaii in the Feejee islands.

From The Commercial Products of the Vegetable Kingdom Considered in Their Various Uses to Man and in Their Relation to the Arts and Manufactures; Forming a Practical Treatise & Handbook of Reference for the Colonist, Manufacturer, Merchant, and Consumer, on the Cultivation, Preparation for Shipment, and Commercial Value, &c. of the Various Substances Obtained From Trees and Plants, Entering into the Husbandry of Tropical and Sub-tropical Regions, &c. by P. L. Simmonds