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Along with monitoring current inventory, Canix includes forecasting features.
Accurate inventory visibility will matter for those looking to make the trip to stores.
Google’s stepped-up effort to make local inventory more prominent in search means that merchant feeds are more important than ever.
Rich said flexibility has been key — not just in moving advertising campaigns to later in the year once sporting events resumed, or providing other ad inventory offsets — but also in building new commercial products.
Even though Caraa’s sales dipped in April and May, because the company owns his own factories, Luo said that he doesn’t feel the need to have a sale to clear inventory.
Including seasonality allows for better inventory planning and proves, once more, that you’re committed to their long term success.
We created a technology and an operational process that allows us, working hand in hand with the store owner, to put their inventory online, often for the very first time.
Some of the CPM growth, in fact, may be driven by the absence of inventory from news publishers, Rinaldi said.
Second, AT&T acquired AppNexus to serve as the foundation of Xandr and create its own programmatic marketplace for targeted TV and digital video advertising, with WarnerMedia and DirecTV being its primary inventory sources.
As the recession took hold and the advertising market pulled back spending, online inventory became cheap, making it really easy and inexpensive for a slew of new DTC brands to get in front of consumers at scale.

WORDS RELATED TO INVENTORY

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