influencer

[in-floo-uhn-ser] / ˈɪn flu ən sər /

NOUN

one who can affect or sway

Synonyms

STRONGEST

bellwether tastemaker

STRONG

authority doyen maven

WEAK

connoisseur consultant expert force guide mentor power specialist

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Both platforms have been paying student influencers to promote them as ways to raise fun money, hiring student athletes as brand representatives and supporting student clubs.

From The Wall Street Journal

That's because, Chung explains, influencers and politicians are "tapping into people's grievances" and "trying to recapture some of the feelings of being emasculated by the younger generation".

From BBC

Plus, oil prices stabilize, Google faces a wrongful death suit over Gemini, and the $250 billion influencer economy has its own power brokers.

From The Wall Street Journal

We had an influencer from the comedy world.

From The Wall Street Journal

This would reduce the leverage that, say, YouTube has over an influencer, who could bypass that channel and post anywhere and get picked up by the AI algorithm.

From Barron's