influencer

The combination of humor, outrage, and direct naming of one of the world’s most powerful billionaires made the moment impossible to ignore, cementing Eilish’s role as both a cultural influencer and social critic.

It was popularised by young US influencers like Pink Cardigan this summer, who amassed millions of likes by staring, tongue out, at bemused customers through shop and diner windows.

The series, now in its third season, follows the journeys of nine Mormon women raising small children and managing their influencer careers in the heart of Utah.

Social media influencers tout them as lifestyle medications that can turn around your life, while Health Secretary Robert F. Kennedy Jr. says they’re more addictive than heroin.

The company had partnered with the DJ and college influencers who posted videos with that song on TikTok and Instagram to promote the event and the app.