in on the ground floor

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Spanish, British and Canadian investors, among others, thought they were getting in on the ground floor.

From The Wall Street Journal • Mar. 22, 2026

He successfully recruited from Google, Microsoft and other established tech giants with surer pay packages, promising to let them in on the ground floor of a world-altering technology.

From Reuters • Nov. 18, 2023

"Having the opportunity to get in on the ground floor of something unique has always been intriguing to him."

From BBC • Jun. 8, 2022

Brennan: I learned that Magic missed out on a pretty big windfall from not getting in on the ground floor of Nike, although who can blame him?

From Los Angeles Times • Apr. 17, 2022

You really want to get in on the ground floor, right in 1975, and you can’t do that if you’re still in high school.

From "Outliers" by Malcolm Gladwell