Gen X

When you look at Gen Z specifically, that number’s up 80% year over year, when you look at Millennials that number is up 50% year over year, when you look at Gen X, that number’s up 31% year over year.

The Gen X-y video boasted a giant cannonball rolling down suburban streets, as well as front woman Kim Deal singing underwater.

As the 1994 movie turned Gen-X mantra has it: Reality Bites.

Like his Gen-X contemporaries, including Wallace, Franzen sees our modern ennui as the big bogeyman of our time.