focus group

NOUN

representative survey group

Synonyms

WEAK

market survey marketing study

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The members are a demographically mixed bunch that might have been assembled for a focus group, or by one.

From The Wall Street Journal • Apr. 23, 2026

This means that at any one time, there isn’t a large focus group to drive solutions.

From Barron's • Mar. 12, 2026

“It is a closely guarded family recipe that has been handed down through the generations,” Greif said, adding that focus group data showed the brand’s canned products were “just as good as homemade.”

From Los Angeles Times • Apr. 28, 2025

"You think they are going to be nutritionally good for your child," said one parent, Hazel, during a focus group on baby food pouches at Leeds University.

From BBC • Apr. 28, 2025

I’ve been reviewing some focus group data, and participants shared that this education was critical in helping them feel comfortable and confident in preparing the foods they were purchasing with their WIC benefits.

From Salon • Sep. 26, 2024