favorable mention

advertising blurb boost buildup commendation hype plug praise promotion publicity puffery push

good word laudation press-agentry promo sales talk write-up

blame censure criticism decrease discouragement

charge endorsement guidance instruction judgment order proposal proposition sanction suggestion support

advocacy approbation blessing certificate commendation counsel direction esteem eulogy injunction pass plug praise reference steer testimonial tip tribute urging

character reference good word letter of support two cents' worth

disapproval opposition refusal rejection

blame censure condemnation criticism

discouragement