exclusivity

And we used to talk about the game with the reverence that exclusivity implies.

Peak turned down the offer, concerned about the fee it would have to pay if it broke its exclusivity clause with Shenghe.

DMGT, which also owns national newspapers Metro and The i Paper, said it would enter a period of exclusivity to finalise the terms of the transaction, which the parties "expect to happen quickly".

"You are running an auction where what you are selling is intellectual property exclusivity."

Social media consultant and analyst Matt Navara told the BBC the price tag looked to be less about "function" but more about "form, branding and exclusivity".