direct mail

Malchow cited two tectonic shifts: Swing voters were disappearing — 90% of voters were choosing parties, not candidates — and direct mail as a campaign tactic had completely stopped working.

It also expressed concerns that proposals to add a new category of regulation to ensure timely delivery for business users like direct mail companies "goes against the wider government drive to reduce unnecessary regulation".

Richard Viguerie was the great direct mail fundraiser of the right and pioneered all these techniques for inducing people to send their money to right-wing causes.

The campaign will include canvassing, digital advertising, direct mail, events and appearances by Scott and other elected officials in minority communities that Scott said Republicans have too often avoided.

Her announced fund-raising numbers in January, which included $11.7 million from digital and direct mail outreach and 69,274 new donors, signaled a desire for her not to fold.