confectionery

They also focused on the five food categories most commonly promoted to children: confectionery, sugar-sweetened beverages, ready meals, breakfast cereals, and baked goods such as cakes, cookies, and pastries.

The company is preparing fresh advertising and partnerships to raise the confectionery’s profile on Instagram, TikTok and through live events.

More than £100m was spent on sugar confectionery at British supermarkets in the four weeks to 5 October - up 5% on the same period a year ago, according to data from Worldpanel by Numerator.

The steady rise in grocery prices from a recent low in April continued last month, with consumers hit by price increases for fresh vegetables, sugar and confectionery.

But when he went for a job interview at the confectionery factory in York that his great-great-grandfather Joseph Rowntree helped to establish, he acknowledges he felt a "really nice connection" to the past.