c'est la vie

Deanna Newman set up C'est la vie Jewellery in March last year as an "interesting adventure" sideline which she hoped to turn into her dream full-time job.

But earlier this year a company operating out of China pretending to be a Birmingham-based jewellers began using the C'est la vie name, damaging the reputation of Ms Newman's business.

The scam website, C'est la vie Birmingham, states it is run by couple called Patrick and Eileen and claims in adverts on Facebook that Eileen is selling up due to the death of her husband.

To separate her business from the scam, Deanna spent days researching the fake C'est La Vie business and redesigned her whole website to make the difference clear to customers.

Among the websites is C'est La Vie, a shop purporting to be run by couple Eileen and Patrick for 29 years and based in Birmingham's historic Jewellery Quarter - but with a returns address in China.