Thesaurus / buying
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Roget's 21st Century Thesaurus, Third Edition Copyright © 2013 by the Philip Lief Group.
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Right now, 8K TVs aren’t a great buy since they command a high price premium without providing a ton of native content to watch on it.
THE XBOX SERIES X OFFERS KILLER GAMING—IF YOUR TV CAN HANDLE ITSTAN HORACZEKNOVEMBER 11, 2020POPULAR SCIENCE
FiveThirtyEight elections analyst Nathaniel Rakich looks at which states are seeing the biggest ad buys.
DEMOCRATS AND REPUBLICANS ARE SPENDING MILLIONS ON TV ADVERTISING. WILL IT EVEN MAKE A DIFFERENCE?NATHANIEL RAKICH (NATHANIEL.RAKICH@FIVETHIRTYEIGHT.COM)OCTOBER 29, 2020FIVETHIRTYEIGHT
In the past several months, however, that has shifted with at least three or four times more RFPs that specifically reference local publications as an important part of the buy, he said.
‘WE POPPED CHAMPAGNE CORKS’: LOCAL MEDIA IS REAPING THE REWARDS OF A SLOW REEMERGENCE OF ADVERTISING SPENDKAYLEIGH BARBEROCTOBER 16, 2020DIGIDAY
“Our aim is to be as frictionless as possible when we work with buying communities and then we use our first-party data and insights to supplement that buy,” said Alex Hole, vp of Samsung Ads Europe.
Additionally, Donnelly said his team promised a long tail buy to the clients.
‘BOTH SIDES BENEFIT’: WHY FAST COMPANY PURSUED MORE SMALLER-BUDGET SPONSORS FOR TENTPOLE INNOVATION FESTIVALKAYLEIGH BARBEROCTOBER 14, 2020DIGIDAY
As 11th-hour investments in the election go, Raise Up's initial buy is fairly small.
THE TRAILER: WHAT WENT UNSAID IN WEDNESDAY'S VICE-PRESIDENTIAL DEBATEDAVID WEIGELOCTOBER 8, 2020WASHINGTON POST
Dovekey only covers the bidding and auction elements of the ad buy — for use cases such as an advertiser utilizing its first-party data for retargeting in a privacy-safe way — but not the measurement side of the equation.
WTF IS DOVEKEYLARA O'REILLYSEPTEMBER 28, 2020DIGIDAY
The pitch is for what Snapchat calls “Platform Burst”, a media buy advertisers can use to ensure their campaigns reach a certain amount of people in the app frequently over three or five days, according to three agency execs who are considering it.
SNAPCHAT IS PITCHING HIGH-FREQUENCY, HIGH-REACH ‘PLATFORM BURST’ AD CAMPAIGNSSEB JOSEPHSEPTEMBER 28, 2020DIGIDAY
We need to schedule a meeting with all parties to be effected for maximum buy in.
THE COVID-19 CHARMER: HOW A SELF-DESCRIBED FELON CONVINCED ELECTED OFFICIALS TO TRY TO HELP HIM PROFIT FROM THE PANDEMICBY VIANNA DAVILA, JEREMY SCHWARTZ AND LEXI CHURCHILLSEPTEMBER 25, 2020PROPUBLICA
Scale “matters when making a media buy,” according to Barry Lowenthal, CEO of media agency the MediaKitchen, adding that celebrity appearances help to achieve that.
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Roget's 21st Century Thesaurus, Third Edition Copyright © 2013 by the Philip Lief Group.