Thesaurus / buying
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Roget's 21st Century Thesaurus, Third Edition Copyright © 2013 by the Philip Lief Group.
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Right now, 8K TVs aren’t a great buy since they command a high price premium without providing a ton of native content to watch on it.
THE XBOX SERIES X OFFERS KILLER GAMING—IF YOUR TV CAN HANDLE ITSTAN HORACZEKNOVEMBER 11, 2020POPULAR-SCIENCEFiveThirtyEight elections analyst Nathaniel Rakich looks at which states are seeing the biggest ad buys.
DEMOCRATS AND REPUBLICANS ARE SPENDING MILLIONS ON TV ADVERTISING. WILL IT EVEN MAKE A DIFFERENCE?NATHANIEL RAKICH (NATHANIEL.RAKICH@FIVETHIRTYEIGHT.COM)OCTOBER 29, 2020FIVETHIRTYEIGHTIn the past several months, however, that has shifted with at least three or four times more RFPs that specifically reference local publications as an important part of the buy, he said.
‘WE POPPED CHAMPAGNE CORKS’: LOCAL MEDIA IS REAPING THE REWARDS OF A SLOW REEMERGENCE OF ADVERTISING SPENDKAYLEIGH BARBEROCTOBER 16, 2020DIGIDAY“Our aim is to be as frictionless as possible when we work with buying communities and then we use our first-party data and insights to supplement that buy,” said Alex Hole, vp of Samsung Ads Europe.
‘WE WANT TO BE AS FRICTIONLESS AS POSSIBLE’: SAMSUNG RAMPS UP ITS PITCH TO ADVERTISERS ACROSS EUROPESEB JOSEPHOCTOBER 15, 2020DIGIDAYAdditionally, Donnelly said his team promised a long tail buy to the clients.
‘BOTH SIDES BENEFIT’: WHY FAST COMPANY PURSUED MORE SMALLER-BUDGET SPONSORS FOR TENTPOLE INNOVATION FESTIVALKAYLEIGH BARBEROCTOBER 14, 2020DIGIDAYAs 11th-hour investments in the election go, Raise Up's initial buy is fairly small.
THE TRAILER: WHAT WENT UNSAID IN WEDNESDAY'S VICE-PRESIDENTIAL DEBATEDAVID WEIGELOCTOBER 8, 2020WASHINGTON POSTDovekey only covers the bidding and auction elements of the ad buy — for use cases such as an advertiser utilizing its first-party data for retargeting in a privacy-safe way — but not the measurement side of the equation.
WTF IS DOVEKEYLARA O'REILLYSEPTEMBER 28, 2020DIGIDAYThe pitch is for what Snapchat calls “Platform Burst”, a media buy advertisers can use to ensure their campaigns reach a certain amount of people in the app frequently over three or five days, according to three agency execs who are considering it.
SNAPCHAT IS PITCHING HIGH-FREQUENCY, HIGH-REACH ‘PLATFORM BURST’ AD CAMPAIGNSSEB JOSEPHSEPTEMBER 28, 2020DIGIDAYWe need to schedule a meeting with all parties to be effected for maximum buy in.
THE COVID-19 CHARMER: HOW A SELF-DESCRIBED FELON CONVINCED ELECTED OFFICIALS TO TRY TO HELP HIM PROFIT FROM THE PANDEMICBY VIANNA DAVILA, JEREMY SCHWARTZ AND LEXI CHURCHILLSEPTEMBER 25, 2020PROPUBLICAScale “matters when making a media buy,” according to Barry Lowenthal, CEO of media agency the MediaKitchen, adding that celebrity appearances help to achieve that.
‘NONE OF THIS IS CELEBRITY FOR CELEBRITY’S SAKE’: HOW PUBLISHERS ARE TRYING TO SCALE VIRTUAL EVENTS WITH HIGH-PROFILE STAR POWERKAYLEIGH BARBERSEPTEMBER 18, 2020DIGIDAYWORDS RELATED TO BUYING
Roget's 21st Century Thesaurus, Third Edition Copyright © 2013 by the Philip Lief Group.