burnish

The wolf’s cold yellow eyes softened to a burnished gold.

They run to burnish their personal brands and be an Instagram star.

It first needs to find $25 billion from "sponsor" governments wanting to burnish their conservation credentials and willing to take the first hit should the fund suffer losses.

The school also worked to burnish its reputation in harder sciences, building a molecular engineering program from scratch and a 10-story state-of-the-art biomedical research center.

More likely, they aim to attract tourists, spur economic growth, and burnish their reputations as fun and enlightened places.